Most Common Web Design Mistakes
As a small business owner you know how beneficial your website is to your business. Your website, if designed correctly has the potential to bring in new visitors and customers while you sleep. The beauty of viewing your website as a long term asset, is that it allows you to invest more time and energy into it without thinking it’s a waste.
By investing in your website you’ll be creating a channel that will bring you visitors and new traffic for the long-term. In this article we’re going to highlight the top web design mistakes you’ll come across. Who knows? You may even be committing a few of these mistakes yourself.
1. Common spelling errors
Of course, some spelling errors will slip under the radar. This happens to all of us. However, if there’s too many glaring spelling errors, this will turn off your visitors and can even decrease your authority if they happen too often. No one expects you to be perfect. But, by taking the time to read every word carefully, especially in your web copy, you’ll ensure you’re not turning visitors away.
2. Poor navigation
The moment a user gets to your site they’re usually looking for something. This means you’ll want to provide them with what they’re looking for in the simplest way possible. The more steps you have in the way of your user actually doing the thing they want to do, the more frequently this visitor will simply leave your site.
One way to minimize this is to make sure your navigation is straightforward and simple. Display your navigation elements in a clear manner. Also, make sure you don’t include too many choices, this will just overwhelm your visitors.
3. Lack of Call-To-Action implementation
If you aren’t directing your visitor around your site, or telling them what action to take after they’ve read a blog post, then you’re missing out on the reason for this traffic in the first place. You’ll want to craft your CTAs so that they point your visitor towards an action that you want them to take. This could mean subscribing to your list, reading more on your site, or buying your product.
4. Low quality content
Your content needs to be valuable and engaging to your readers. If you want your readers to share your content it needs to add something to their life. You should view your content as a way to entice your visitors before they decide to buy something from you.
Your goal should be to create content so good, that your users are dying to buy something from you. Astound them.
5. No social media integration
If you haven’t integrated the ability to share your articles, then you’re missing out on a huge opportunity. If you’re creating amazing content you’ll want to provide an avenue for your readers to share it. Make sharing as easy as a single click.
I hope this article has been valuable and opened your eyes to some of the mistakes you might have been committing. By fixing these mistakes you’ll improve the overall user experience of your site, which will cause visitors to stay around longer, and even convert to long-term customers.
Design has a larger scope than your color scheme. Your website design encompasses every single element, this includes marketing, content, and user interaction.